Healthcare Entrepreneurship and Leadership

Explore principles of entrepreneurship and leadership within healthcare services provision while developing essential business skills

Start Date

8th March, 2025

Duration

8 Weeks

Fee

₵1,550

Mode

Physical/Online/Hybrid

Course Description

The course will assist participants to explore principles of entrepreneurship and leadership within the context of health services provision. Participants will examine critical components of entrepreneurship, including idea generation and formulation, business planning, financing, financial literacy and budgeting, marketing, and innovation.

Course Objectives

  • Comprehend the critical concepts of entrepreneurship and leadership in healthcare delivery
  • Appraise opportunities for innovation and entrepreneurship in health services including health services technology
  • Acquire skills and proficiency in health business planning, including market analysis, financial projections, and strategic planning
  • Explore sources for financing healthcare business
  • Assess healthcare marketing strategies focused on industry challenges and opportunities

Course Content

Module 1: Introduction to Health Entrepreneurship and Leadership

  • Overview of entrepreneurship and leadership concepts
  • Unique challenges and opportunities in the healthcare industry
  • Importance of innovation and leadership in healthcare

Module 2: Identification and Evaluation of Opportunities

  • Methods for identifying opportunities in healthcare
  • Assessing market needs and trends
  • Evaluating feasibility and potential impact

Module 3: Business Planning For Healthcare Services

  • Developing a business model canvas
  • Market analysis and competitive positioning
  • Financial planning and projections

Module 4: Financing Healthcare Business

  • Funding options for healthcare proposals
  • Venture capital, angel investment, and crowd funding
  • Grants, loans, and other alternative funding sources

Module 5: Healthcare Marketing Strategies

  • Understanding the healthcare Client
  • Branding and positioning in healthcare
  • Digital marketing and Client engagement

Module 6: Leadership in Health Services

  • Characteristics of effective healthcare leaders
  • Building and leading high-performing teams
  • Ethical considerations in healthcare leadership

Module 7: Case Studies and Projects

  • Evaluation of successful healthcare entrepreneurs and leaders
  • Lessons learned and best practices from real-world examples
  • Practical exercises and projects

Who Should Attend

  • Healthcare professionals and administrators
  • Aspiring healthcare entrepreneurs
  • Healthcare facility managers and leaders
  • Healthcare service innovators and consultants

Mode of Delivery

In-person Training

  • Case study discussions
  • Group projects
  • Interactive workshops

Online Learning

  • Virtual lectures
  • Digital resources
  • Online collaboration

Hybrid Format

  • Flexible learning options
  • Blended activities
  • Practical exercises

Learning Materials

Core Materials

  • Course manual and workbook
  • Case studies on healthcare entrepreneurship
  • Business plan templates for healthcare ventures

Recommended Textbooks

  • "Innovation and Entrepreneurship in Healthcare" by Joseph Tan
  • "The Innovator's Prescription" by Clayton Christensen

Transform Healthcare Through Entrepreneurship

Join our program to develop the skills needed to innovate and lead in the healthcare industry

Apply Now Download Brochure

Frequently Asked Questions

Our Health Entrepreneurship and Leadership program provides a unique blend of healthcare industry knowledge with practical entrepreneurial skills. The course combines theoretical foundations with real-world applications, case studies, and hands-on projects that prepare participants to identify opportunities and create value in the healthcare sector.